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Google Optimize is Google’s new website testing and experimentation platform. For most users, it will enable quick and easy testing of page design and content changes. While the free platform is publicly available today, we’ve had some time to play with Google Optimize through early access Great integration with Google Analytics and Google Tag Manager Use your already built original and variant pages OR build new variants with Google Optimize’s on-page visual editor. A/B or multivariate testing Improvement tracking along with built in probability and confidence calculations.

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. Search Console offers tools and reports for the following actions: Confirm that Google can find and crawl your site. Fix indexing problems and request re-indexing of new or updated content. View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more. Receive alerts when Google encounters indexing, spam, or other issues on your site. Show you which sites link to your website. Troubleshoot issues for AMP, mobile usability, and other Search features.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge. This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

1. See your most important analytics data first

2. Find out which online campaigns bring the most traffic and conversions

3. Determine where your best visitors are located

4. Learn what people are searching for on your site

5. Visualize what people click on the most

6. Uncover your top content

7. Identify your worst performing pages

8. Determine where people abandon the shopping cart

9. Discover if you need a mobile site